We live in a digital world where companies are competing for the attention of millions of users of social media. It no secret that the digital giant in advertising with more than 2 billion users is Facebook. Of course, the brand has been leaning this platform Digital Marketing Agency in Stafford to market their products. However, there is an underdog who has developed a reputation for outstanding ad … Instagram. Although the photo sharing application which is owned by Facebook, it has a life of its own when it comes to the way brands advertise on it.
Instagram popularity has increased mainly because of how personality allows users to each other. The emergence influencer has o helped the application becomes large advertising competitor, enabling brands to choose the perfect influencers and showcase their products through them – to reach thousands or millions of followers.
At first glance, the amount and the cost of advertising on Instagram is not very interesting. Instagram has a click-through rate of 0.5% and Facebook had a rate of 1.8%, and the average cost per click on Instagram Facebook was $ 1.08 compared to $ 0.33. These figures will change every company is far from ever want to advertise on Instagram, however it develops. This is due to the unique way you can market in application; You can use pictures, carousel, video, or a boomerang … or a combination of all of these! Which o makes advertising on Instagram so great is a term that can be used with your audience. Instagram allows you to be more informal with your followers, creating more engagement and relationship again.
Although more than discovery platform, Instagram has demonstrated its power to get the message Digital Marketing Agencies in Stafford across by using the image – perfect for an ad! Now it is up to the brand to create the perfect piece of content that will catch the attention of their market.